Search Engine Marketing or SEM is referred to the process of gaining website traffic by purchasing ads on search engines like Google, Bing, Yahoo, MSN etc. It was once used as a term to encompass both SEO (search engine optimization) and paid search activities. Over time, the industry has adopted the SEM acronym to refer solely to paid search. Some of the most common terms also used to refer to SEM are Paid search advertising, PPC (pay-per-click), CPC (cost-per-click), CPM (cost-per-thousand impressions) etc. SEM management is thus an ongoing program focusing on managing the effectiveness of Ads and bids, budget and media. Edusolutions is a leading SEM Company in Jaipur that provides services customized according to the differing needs of each client and involve detailed research, analysis and reporting.
Why Edusolutions? As said in the Digital world, Search Engine is the fuel for websites. In this light, SEM forms one of the most important ingredients of the Digital Marketing Strategy. Edusolutions SEM Service plans at creating an attractive metric of various advertising mediums to attract all eyes towards your brand and in turn, generate more business. We aim at providing targeted solutions wherein you can measure the results and analyze your ROI on the marketing budget. Our team of experts follows customized SEM strategies that can help a client website to reach millions of people from every part of the world. Our SEM Company in Jaipur also includes a demographic search to find out target customers, so that you make the best out of your investment. Research on appropriate and high trending Keywords is carried out for best results.
The most crucial part of SEM Services is the know-how of appropriate keywords that could be used to attract customers to your brand. This task is accomplished by our research experts who deal with the target audience and have in-depth knowledge about the search engines’ techniques and algorithms.
Once the keywords are selected for SEM Services, the next step is to design creative content for SEM Advertisements. A compelling title and description are as likely to get you clicks as an effective keyword. This is done by our creative team who have expertise in designing catchy campaign ads.
Landing Pages are the pages of your website that would be directly linked to your SEM Ads. The success of SEM Services depends to a great extent on these landing pages as the customer would be redirected to your website through these. Landing Pages are the key to the conversion of a searcher to a customer.
An appropriate Campaign needs to be designed using various SEM options available in order to attract more and more traffic to the website. A suitable combination of different SEM tactics like PPC, CPC, CPM etc. on various websites is taken up to achieve maximum results in form of conversions.
SEM Services are based on Bid Management. A Bid is an amount you pay for a click on your ad when the ad appears on the search network or partner sites. Every website that takes up Ads has a process of bidding for various keywords. Bids need to be monitored closely with an emphasis on keywords that are most targeted yet least competitive.
Not every single ad will appear on every single search. Two main factors that Google evaluates as part of the ad auction process are your maximum bid and the Quality Score of your ads. Google calculates these metrics during the ad auction to determine the placement of advertisements. The result of this calculation is known as ad rank. We provide you with everything you need to succeed with SEM Ads.
Campaign-specific and month-end analysis are done including individual keyword costs, conversions and performance trends. We develop a written document and discuss previous campaign and month activities and decide on further steps to be taken. On the basis of SEM Services Analysis, our team would recommend improvements in the Ad campaigns, including changes to ad copy like title or description, keyword list modifications etc. to improve Quality.
Periodic Review is done and reports are generated to determine the ranking of your website as per the keywords used in SEM campaigns. We will perform periodic testing of new Ads and revised call to actions are taken upon the basis of the ranking reports if required. SEM Services management is thus an ongoing program focusing on managing the effectiveness of Ads and bids, budget and media.